Today there are more tools than ever to get your book out to people. But the marketing starts before you even finish the first chapter. You should be able to talk about it, share your stories, get friends and potential readers involved and ask for input. The more your potential readers get involved, the higher their chances of purchasing it. Several channels can make this process easier.

Amazon Reviews

Identifying and contacting 100 to 300 potential online reviewers and sending a copy of our book to each respondent who expresses willingness to look at it and perhaps post an honest critique.

If we spend two or three days contacting about 300 potential Amazon reviewers using the link below, we can expect to receive about 40 to 50 responses, and wind up with perhaps 35 reviews, a quite satisfactory result.

http://www.amazon.com/review/top-reviewers

Also, finding similar type of books in Amazon and pick the reviewers who wrote reviews for them.

Seek out bloggers to help.

Just like reviewers in Amazon, let’s contact bloggers to review the book.

Offer a free copy of our book in return for a review.

Use Facebook to promote our book by developing a page devoted just to the book.

Adding articles and posts on a daily basis related to the industry we are into.

Free sites to promote

Increasing the channels to sell the book

http://www.adweek.com/galleycat/free-ebook-promotion/53134?red=as

Create a separate web site for our book

Books tend to get “lost” when grafted onto existing web sites. For best results, create a web site specifically intended to promote and support the book. This permits us to focus all of the site’s resources on promoting the book and leveraging off of its success.

Choose a web site address based on book’s title, rather than anything else. If we have done a good job of choosing the title. We could easily cross-link the existing web site to our book’s highly-focused web site. Also, this is good for SEO.

Make and Post Online Videos about the book

Publish a Youtube video about the book. It’s an additional channel to ensure the presence of the book and helps the people who would like to see any reviews or video. Video is always more effective than text.

It’s the second biggest search engine after Google. If you’re not on You Tube, you’re missing out on a great way to engage with your readers.

Make your blog as awesome as possible

Your blog should be named after your new business book. That way, you instantly start branding. Slowly begin to invite readers, authors and other business-oriented professionals to connect with it.

Take your time to visit their blogs or offline events and as you do so, build a relationship and take note of possible review opportunities. Always consider writers that have consistent posting, are able to generate comments and can speak to your expertise even when they write about you or your book.

News Releases

Most news releases today are more than just announcements. In the writing, search engine optimization is always a consideration for attracting potential readers. This means you should start with a killer headline (though one that’s still accurate) to get things not thrown away or dumped in your computer’s trash.

Testimonials

It’s good to have other voices explain why your book would be useful and important. Reach out for testimonials before handing off preview copies of your book – but make it clear you would be happy to provide one. Check with professors in Master of Business Administration (MBA) degree programs, CEOs you have connections with, authors you enjoy reading or popular website founders and let them know you are coming up with a book, then ask them if they could offer you that testimonial.

Promotional Events

Do price reduction promotions with email newsletters

http://thefrugalereader.com/

http://bookdealhunter.com/

Free chapters to initiate reading

Provide free chapters for readers to browse on Wattpad. If they like what they see, they’ll purchase the rest of your book.

http://www.wattpad.com/home